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What about political advertising on X/Twitter that turned out to be not enough, money is really needed, so Elon Musk's previously announced “small entry fee” for new users is being rolled out to the general public.
First, users drew attention to the expansion of a new subscription level with an annual cost of $1, which was introduced as a test in New Zealand and the Philippines at the end of 2023, and then Musk himself confirmed the changes and shared additional details of the new model. The billionaire responded to another user that a “small fee” for new accounts to post on the platform is “the only effective way to curb the rampant onslaught of bots” that are now easily bypassing the “humanity” security test. In another post, Musk assured that even without a subscription, new users will be able to see messages and videos, as well as follow other users. Three months after registration, the ability to publish is unlocked automatically without paying a fee. Previously registered accounts will not need to pay a new fee for Mask's fight against bots, but this is not certain.
Code snippet from Appendix X confirms future changes to the paid subscription model for new accounts:
“Pay a subscription to unlock the ability to post and interact with others' posts. New, unverified users must pay a small annual fee to begin doing things like post, like, repost, favorite, and comment on others' posts. This is to reduce bots and spam for a better experience for everyone. Without paying a subscription, you can track other accounts and view X.”
text fragment from Application X code related to the implementation of the board for new users
The exact launch date for paid subscriptions for new accounts is still unknown. Whether the price of $1 will remain is also unclear. If you remember, under the effective management of Elon Musk, the social network X/Twitter lost major advertisers and gained a reputation as the trash cans of the largest nursery of Russian propaganda, bots, disinformation, anti-Semitism and more.
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