For three days, sales of Song L amounted to 9000 cars
December 15, BYD launched the Song L fastback crossover in China starting at $26,600, which was $4,200 lower than the pre-sale price. According to CarFans, Song L was purchased by about 9,000 people at dealerships within three days of its launch.
Dealers positioned the Song L as a model that would attract buyers, and outdoor exhibitions aroused great interest among customers. But at the same time, the level of orders exceeded the company's expectations.
According to Chinese consumer research agency CarFans, BYD Song L collected 4-5 orders per store. In fact, every third buyer who came to the dealer came for Song L
70% of clients were men, and the average age was 25–35 years. Among the main target groups were couples or young families looking for cars to trade or a second car for the family.
30% of customers purchased the Excellence version with a range of 662 km for $32,200. The most popular interior and exterior color was white.
Customers were well informed and aware of features such as 800V architecture and ADAS capabilities.