Last year’s projects collected about 1 billion views on the platform
Team «Odnoklassniki» reported that by the end of summer the social network will release 1.5 times more episodes of its own shows compared to the same period last year.
Projects that «Odnoklassniki» released in 2023, they have currently collected about 1 billion views on the platform. «Odnoklassniki» choose topics taking into account the interests and needs of both current and potential audiences. The main interests of social network users – cooking, design, renovation, gardening, and so on. Also popular are topics about cars, travel, fashion, pets, fishing, humor, movies and TV series, family and relationships. Exclusive shows on these topics are in demand: they are watched by 40% of the monthly audience of the social network.
Among the premieres of the summer season this year – hobby show «Fishing with my wife», «Good luck at the dacha» and «Tell sport OK». «Fishing with my wife» will be the first show about fishing not only for men, but also for women, where each episode three avid fishermen will have to teach their wives fishing skills in a short time. Project leader – comedian and showman Dmitry Kolchin. In the show «Good luck at the dacha» in each episode, actress and presenter Ekaterina Skulkina, together with designers, craftsmen, gardeners and a repair team, will transform viewers’ dachas for a limited and affordable budget. «We say OK to sport» – this is a 28-day project, every day as part of the show, users have access to a new workout to work out different muscle groups from professional trainers.
In addition to new shows, the second season of the culinary show «Cooking at the Dacha»will be released in the summer of 2024. with chef Alexander Belkovich, where he tells social network users about simple dishes that everyone can repeat this summer.