However, Apple remains the leader
The team of the popular private classifieds service «Avito» shared interesting statistics on sales of laptops and tablets since March 2024 compared to the same period in 2023.
Sales of new tablets have increased in Russia — Since March 2024, growth has been 14% compared to the same period in 2023, while the average price has decreased by 7%. Growth leaders in the new devices segment — Xiaomi (53%) and Umilio (more than 20 times). Among tablets in the secondary market, sales of Xiaomi devices increased most noticeably (42%).
Apple remains the most popular brand on the platform; the brand’s tablets lead the device rating in terms of sales share. Also in the top three are Samsung and Huawei.
The iPad accounts for 41% of sales of all tablets on «Avito». These are mostly used devices, the average price of such — 21,000 rubles. At the same time, new tablets of this brand were bought for an average of 44,000 rubles, their sales increased by 3% year on year.
At the same time, sales of new laptops have grown more noticeably than tablets, — by 28%. Russians began to buy devices from Huawei (2 times), ASUS (43%), Apple (37%) more often. Among used laptops, Huawei (23%) and MSI (28%) are leading in sales growth. The most popular laptops in Russia— from Apple, Asus and Lenovo.
MacBook accounts for 20% of all sales. Average price of a used device — 44,000 rubles, new — 109,000 rubles. Most of the transactions are for used devices, but sales of new laptops from the brand are growing more actively — by 37% year on year. Sales of used devices increased by 5%.