35
The share of the female car audience is about 30%
Xiaomi CEO Lei Jun said that the share of women among buyers of the Xiaomi SU7 electric sedan is approaching 30%. Interestingly, the Lada Granta has approximately the same share of female audience.
According to Lei Zun, many women appreciated the special umbrella compartment in Xiaomi SU7. He also added that many men buy a car for their wives, girlfriends and sisters. In the future, the top manager believes, the share of the female audience of Xiaomi SU7 may increase to 40 or even 50 percent.