Toyota wanted to sell the Suzuki Jimny under its own brand, but Suzuki refused

by alex

Meanwhile, in Europe the RAV4 is quite sold as the Suzuki Across

Toyota and Suzuki have long and fruitfully collaborated in a number of areas and models (for example, the current generation Toyota RAV4 is presented in Europe as the Suzuki Across), but for two canonical Suzuki models – SUV Jimny and compact hatchback Swift – cooperation did not work out, although Toyota really wanted it.

Talking about badge engineering – selling someone else's model under your own brand. According to Autocar India, Toyota wanted to sell the Jimny and Swift under its own brand. For example, Toyota saw the Jimny as a more affordable alternative to its larger and more expensive crossovers and SUVs.

But Suzuki refused to share. «It's like asking Toyota to do badge engineering for the Land Cruiser. The models that form the core of our brand are not intended to be shared, and both companies respect that», — A Suzuki representative told Autocar India.

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