The Avto.ru advertising platform is acquiring the features of social networks: a new profile for dealer networks has been launched

by alex

Content will be moderated

The Avto.ru team announced the launch of a major update on the site. According to the press service, the service is launching a new profile for dealerships with social network functionality.

Dealers will have a blog in which they will be able to post information about the work of the dealership, and users will be able to leave comments and reactions under the posts. In addition, dealerships will be able to communicate with customers in the community of car enthusiasts – Logbook Avto.ru.

Площадка объявлений «Авто.ру» приобретает черты соцсетей: запущен новый профиль для дилерских сетей

The accounts of the dealerships themselves will also begin to be marked: statuses and information about awards will appear in their profiles. For example, dealer centers with a good history will receive the “Verified Dealer” mark, and those who provide documents on official representation will receive the “Official Dealer” mark.

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Площадка объявлений «Авто.ру» приобретает черты соцсетей: запущен новый профиль для дилерских сетей

Thus, all dealer pages on Avto.ru become interactive – each dealership and its marketing specialists received an additional tool to increase brand trust, increase traffic and audience engagement.

Content posted by dealers and users will be moderated in accordance with the general rules of the service. The functionality is available in the mobile and desktop versions of Avto.ru.

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