Yandex, Sber and VK have maintained their leadership for the second year
Analysts of the «M.Video group – Eldorado» shared some interesting statistics. Sales of smart speakers in Russia continue to grow confidently.
In 2023, the market for smart speakers with virtual assistants in units reached a record high of 4.3 million units, while in monetary terms sales of these devices amounted to just over 34 billion rubles.
In the first quarter of 2024, in quantitative terms, sales of smart speakers in the Russian market increased by a third (33.3%) to at least 1.2 million units, while in the first quarter of 2023 it was sold 900,000 devices. Sales in monetary terms in the 1st quarter of 2024 on the Russian market are projected to be at least 10 billion rubles, while for the same period last year they were — 7.3 billion rubles.
For the second year now, such brands as Yandex, Sber and VK — have retained their leadership. in general on the Russian market and in sales channels «M.Video – Eldorado».