Specialists studied anonymized data of Internet traffic of operator subscribers from all over Russia
Analysts of the operator «Beeline» shared interesting statistics based on the frequency of downloads of sports applications in the first quarter of 2024. Analysts found that the operator’s subscribers began to pay more attention to home workouts. At the same time, women significantly outpaced men in downloading online fitness services.
The most athletic city was Moscow, where the popularity of online fitness increased by 30% compared to last year. Next in the ranking are St. Petersburg, Kazan, Ufa, Krasnodar, Yekaterinburg, Stavropol, Novosibirsk, Nizhny Novgorod and Kemerovo. Users downloaded the most apps for home workouts, running and yoga services.
Almost 77% of users of these fitness applications — women. Moreover, their number increased this year by 5%. The main age group of such platforms – These are subscribers 35–40 years old. Interestingly, the peak of activity occurs on weekdays, namely from Monday to Wednesday.
The top cities with a high level of use of healthy nutrition and calorie counting apps included St. Petersburg, Kazan, Krasnodar, Stavropol, Barnaul, Samara, Yekaterinburg, Novosibirsk and Rostov-on-Don. Moscow again became the leader of the list.
Women are still more likely than men to use apps to monitor what they eat: the audience of such services is 76% of the fair sex. In 2024, healthy eating began to be of greatest concern to users aged 35-40 years, while a year earlier the leadership was in the group of 30-35 years old.