A blow that Apple never expected: Netflix called the latest Vision Pro headset too “insignificant”

by alex

Therefore, there will be no application for it

The Netflix app will not be available on the Vision Pro headset, which launches next week. However, Netflix will not allow users to run the iPad version of the app on new devices. In a new interview with Stratechery's Ben Thompson today, Netflix co-CEO Greg Peters explained the decision.

According to Peters, this decision is due to Netflix's investment strategy and in its current form Vision Pro is not relevant.

It’s hard to think of a worse anti-advertising before the start of sales.

We have to be careful not to invest in segments that aren't really profitable, and I would say we'll see how things go with Vision Pro. Of course, we're always in talks with Apple to try to figure this out, but right now the device is so minor that it's not particularly relevant.

Greg Peters

However, he couldn't give a real explanation as to why Netflix couldn't allow users to at least run the iPad version of Netflix on the Vision Pro. The same Disney+ will be available on Vision Pro from day one as a full-fledged application for VisionOS. And Netflix will only be available through Safari.

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