The Technology section is published with the support of Favbet Tech
The YouTube administration continues the war against ad blockers and this time strikes at tools that allow you to view videos on mobile devices without displaying ads.
The service announced that it is “increasing [its] enforcement against third-party apps that violate” its Terms of Service, “particularly ad-blocking apps.” We are talking about mobile applications that allow you to watch videos without interruptions for advertising. When using these apps, users may experience buffering issues or receive an error message saying “This content is not available in this app.”
YouTube reminds that its Terms of Service do not allow third-party apps to disable ads “as this prevents the creator from receiving compensation for the view.” As has been the case for the past few months since the crackdown on ad blockers began, YouTube offers a Premium membership subscription if users want to watch videos without ads. YouTube Premium in Ukraine costs 99 UAH per month. Separate plans are also offered for family subscriptions (149 UAH per month for access to up to 6 users over 13 years old) or students (59 UAH per month).
Last November, YouTube said it had “begun a global effort to encourage viewers who have ad blockers turned on to allow advertising on YouTube or try YouTube Premium for an ad-free experience.” It started by showing pop-ups every time an ad blocker was used, with a message stating that it was against the site's Terms of Use. Shortly after this, a restriction appeared in the form of viewing only three videos with the ad blocker enabled, after which the ability to view the following videos was limited. Google subsequently stated that with an ad blocker installed, users “may experience a suboptimal browsing experience,” such as waiting longer for videos to load.
In addition, YouTube is considering the possibility of displaying advertising when the user pauses the video. Testing of this feature began last May, and the results were quite good.
Favbet Tech is IT a company with 100% Ukrainian DNA, which creates perfect services for iGaming and Betting using advanced technologies and provides access to them. Favbet Tech develops innovative software through a complex multi-component platform that can withstand enormous loads and create a unique experience for players. The IT company is part of the FAVBET group of companies.