Lu Weibing's new statement
Lu Weibing, President of Xiaomi Group, President of the International Department and General Manager of the Redmi brand, confirmed that the company is going to change its strategy, adapting to new market realities.
The replacement cycle for mobile phones is getting longer and reaches 3-4 years. We must adjust our strategy based on new use cases dictated by customers.
Lu Weibing
He stated that Redmi has been leading its segment in recent years by offering smartphones with an excellent combination of price and features, but now Redmi also thinks that its smartphones should look good and be pleasant to hold in the hands, and also easy and convenient to use.
He added that sales of the Redmi K70 series continue to grow rapidly, with more and more users switching from other brands to Redmi.