It’s not clear why, but in China an SUV will be almost twice as expensive as in Japan
Despite the fact that the newest luxury SUV, Toyota Century, is a one-off product (only 30 units are produced per month), the company is ready to take it beyond the domestic market. And the first country outside of Japan where Century sales will start may be China: the price list has already been published.
The price looks impressive: almost 2 million yuan or 277 thousand dollars! For comparison, in Japan a Century can be purchased for the equivalent of $167,000. At the same time, it is necessary to take into account how highly competitive the Chinese market is in comparison with Japan.
It should be noted that $277 thousand is not the final price. For example, it will be possible to purchase an additional styling package, which includes 22-inch wheels, black body color, red-painted calipers and pine veneer interior trim. The price of such a package is 290 thousand yuan or 40.5 thousand dollars. For comparison, the latest 686-horsepower SUV BYD Leopard 5 costs the same in China.
In general, outside of Japan, the Century will be not just expensive, but fantastically expensive. However, it would be interesting to know prices for other markets. For example, USA.