Potential buyers are confused why they need to pay extra for heated seats
According to the China Consumer Research Agency (CarFans), in China the electric liftback Volkswagen ID. 7 Vizzion collected only 300 purchase orders in three days. This is not just little, but very little. For comparison, Avatr 12 received 6,700 orders in 36 hours, and the newest Zeekr 007 received 20 thousand orders in 48 hours. But in China there is a Volkswagen ID. 7 Vizzion turned out to be almost half the price than in Germany.
CarFans specializes in publishing 72-hour studies that reveal the sales performance of specific models within three days of the start of sales. ID report. 7 showed that each dealership received either one order for the car or no orders at all. In total, only 300 orders have been collected throughout China.
Reportedly, 80-90% of buyers — men, middle age — 40 years. ID. 7 is often purchased as a second car in the family.
According to a CarFans report, many were put off by the high cost of the ID. 7. Potential buyers are happy with the spacious interior, but they don’t understand why they need to pay extra for features like heated seats.
Remember, for the basic Volkswagen ID. 7 Vizzion in China asks for 32 thousand dollars, in Germany such a car costs more than 56 thousand euros. But, for example, even the more spacious and better equipped Geely Galaxy E8 in China costs from 26 thousand dollars.