Vivo took the lead
While Samsung managed to increase its smartphone market share in the US, and not at the expense of Apple, in India the situation for the Korean giant was less successful. At the end of the last quarter, Samsung dropped straight to third place.
Counterpoint analysts say Samsung, which was in first place a year earlier with a 20.3% share, dropped straight to third with a 17.5% share. Ahead of it are Xiaomi, which increased its share from 15.8% to 18.8%, and Vivo, which managed to occupy 19.2% of the market against 17.5% a year earlier.
Oppo and Realme also entered the top five with shares of 10.1% and 9.9%, respectively.
What’s interesting is that Samsung is the leader in monetary terms, and the company’s share here has even increased: from 22% to 25%. This suggests that the company in India has begun to sell significantly more expensive models on average. Analysts add that the average selling price of a Samsung smartphone in India was an all-time record.