34
They will be renamed Ikon Character
Nordman car tires will begin to be produced in Russia under the name Ikon Character, as reported by Quto.ru.
The new owner of the Nokian Tires plant in Vsevolozhsk, Leningrad Region, received the Nordman brand from the former owner of the production site.
Abandonment of a well-known brand will help avoid the possible appearance on the market of tires under one brand, but produced by both the Ikon Tires company and the previous owner of the enterprise.
In the 2024 season, part of the plant’s products will continue to be produced under the Ikon Nordman brand, and rebranding will occur in 2025.