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In recent years, there has been much discussion regarding the practice of using digital images of celebrities without their consent, both after their death and during their lifetime. For example, Zelda Williams, director and daughter of Robin Williams, last year criticized the “disturbing” trend of people trying to recreate the voices and faces of the dead. However, despite the obvious ethical problems, companies continue to do this. For example, Soul Machines introduced Digital Marilyn, an artificial intelligence chatbot that looks and talks like Marilyn Monroe.
The company, which specializes in what it calls “Digital Humans with Biological Artificial Intelligence,” has introduced the Marilyn bot in partnership with Authentic Brands Group. ABG owns the rights to the likeness of Monroe and many other celebrities, both living and dead, including Elvis Presley and Shaquille O'Neal.
Digital Marilyn runs on GPT 3.5, is “hyperreal” and is able to respond to emotions and nuances of facial expression. She can maintain approximately a 20-minute conversation.
More than just an impressive impersonation, it is an autonomous digital personality capable of engaging in natural, dynamic conversations that feel authentic and responsive. It's as if the spark of Marilyn herself has been transferred into the age of artificial intelligence, offering a unique and deeply personal connection for both dedicated fans and curious newcomers.
—says the Soul Machines blog.
Soul Machines touts its digital celebrities (there are others, notably the upcoming bot of basketball player Carmelo Anthony) as a way for famous people to “connect with their fans one-on-one, without restrictions” and “to provide 24/7 connectivity “, reports Engadget.
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