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Prices dropped most significantly for the basic iPhone 15
The team of the popular private classifieds service «Avito» shared interesting statistics by studying sales of Apple smartphones in April and May 2024 compared to September-October 2023. The reduction in price affected not only the newest iPhone 15 line, which debuted in the fall of 2023, but also older Apple smartphones.
The most popular model was the iPhone 15 Pro Max with a 12% share of sales. The average price for it is 87,100 rubles, which is 18% less than last fall. The entire top 5 most popular iPhones on «Avito» looks like this:
- iPhone 15 Pro Max – share 12%, average price 87,100 rubles, reduction by 18%
- iPhone 15 Pro – share 10%, average price 86,700 rubles, reduction by 25%
- iPhone 15 – share 8%, average price 65,000 rubles, reduction by 32%
- iPhone 13 – share 5%, average price 44,500 rubles, reduction by 13%
- iPhone 11 – share 3.5%, average price 23,590 rubles, reduction by 16%