“Everyone was ‘eaten’ by the liftback,” AvtoVAZ explained why the Lada Granta line was reduced so much

by alex

The model accounts for 30% of sales

At the AvtoVAZ plant told how the liftback absorbed sales of other Lada Granta bodies, in addition to the sedan, which is why it was decided to abandon them.

In 2018, AvtoVAZ reorganized its model range: the Kalina model family became part of the Lada Granta. The line included a sedan, hatchback, liftback and station wagon. Gradually AvtoVAZ revised its line again.

«Not so long ago from the model range „Grants“ First the short hatchbacks went away, and then the station wagons. Everyone „ate“ liftback! The car is both fast and roomy. It covers the functionality of outgoing models with a margin. And the consumer made his choice. And although the sedan still makes the bulk of sales, the liftback firmly holds its niche», — explained at AvtoVAZ.

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Less than six months ago, the Lada Granta Sport sedan and liftback appeared, which are equipped with a 118-horsepower engine, while the liftback accounts for about 30% of sales.

Earlier, AvtoVAZ announced the start of production of a new version of the Lada Granta with the Lada EnjoY Pro multimedia system.

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