The top three most popular brands in quantitative terms in the Russian Federation are Realme, Samsung, and Apple
Analysts of the «M.Video-Eldorado» group shared interesting statistics on the results of smartphone sales in the first quarter of 2024 on the Russian market. In monetary terms, the mobile phone market in Russia grew by 31%, to 188.3 billion rubles (in the first quarter of 2023, 143.7 billion rubles), in quantitative terms by 11% year-on-year, to 8.6 million units (7.75 million units in the first quarter of 2023).
According to experts, the increase in sales compared to last year is associated with the expansion of the presented assortment, including due to folding and folding phones. It has also become more convenient and easier for customers to make purchases using the new financial services of M.Video-Eldorado. Among the available and popular offers is receiving installments without a down payment and overpayment. The growth in demand is also associated with active competition among smartphone manufacturers and the development of sales channels against the backdrop of product range expansion and investment in marketing communications and promotion.
Head of the Department «Telecom and Gadgets» networks «M.Video-Eldorado» Sergey Uvarov said:
According to our preliminary expert estimates, in the first quarter of 2024, Apple remains the leader of the smartphone market in the Russian Federation in monetary terms; the top 5 also includes Xiaomi, Samsung, Tecno and, for the first time, Infinix, which increased its share by Russian market doubled. The top three most popular brands in quantitative terms in the Russian Federation are Realme, Samsung, and Apple, while the leadership in the market in quantitative terms belongs to Chinese smartphones.