This is how Xiaomi prepared fans for the announcement of a new smartphone
A recent ad for Apple's iPad Pro, which showed close-ups of various creative tools being destroyed, has drawn criticism. After which Apple was trolled by Samsung, and now Xiaomi has done the same.
The company has published an advertising video that prepares the public for the launch of a new smartphone. The video begins in a very similar manner, however instead of crushing objects, the press stops and then the words Cinematic Vision appear on the screen with the letters Ci and Vi highlighted.
Recall that Civi is a youth line of Xiaomi smartphones. Xiaomi's Civi phones have so far been exclusive to China, with the latest model being the Xiaomi Civi 4 Pro.
#CinematicVision – Coming Soon! pic.twitter.com/Exnu9If9Da
— Xiaomi India (@XiaomiIndia) May 21, 2024
Xiaomi 14 Civi is expected to be the first Civi phone outside of China. It will be based on the Civi 4 Pro and will feature a 6.55-inch 1.5K (2750 x 1236 pixels) AMOLED display with a 120Hz refresh rate, Snapdragon 8s Gen 3 SoC with support for LPDRR5X RAM and UFS flash storage 4.0. The main camera will have a resolution of 50 megapixels. The device will come with a 4700mAh battery with support for 67W charging.