The function is being tested, but is available to everyone
The Yandex team spoke about the launch of new functionality of the Yandex Direct platform. Now users will be able to promote their product on several marketplaces at once in one ad with the ability to pay only for the result.
New functionality «Sales on marketplaces» makes it possible to add links to a store in one or more marketplaces. Algorithms will automatically launch advertising and show it to an interested audience.
Entrepreneurs can choose a payment model and optimize costs: pay for completed purchases, clicks on ads, or involved transitions. Now the script is running in test mode, but any user of Yandex Direct can use it. already now.
The press service explained:
Setting up a new scenario is easy. For Yandex Market, it is enough to provide a link to a store or product. For Ozon, you need to copy the API key from your marketplace account and specify it in the campaign. If the seller does not initially have integration configured with Wildberries, Avito and Ozon, Direct will automatically create a promotional page — those who clicked on the banner will get to it.