The “Fixed Price” icon will be available only to dealers
The team of the popular private classifieds platform «Avito» announced the launch of a useful innovation on «Avito Auto». The platform has introduced a «Fixed price» icon, which can be found in advertisements for the sale of cars from dealers.
This decision is intended to encourage indicating the price without taking into account additional promotions and conditions. Badge «Fixed price» assigned if the seller does not condition the price in the advertisement on the need to perform any action. For example, purchase services, obtain a loan, insurance and trade-in. In this case, the platform assumes that the price indicated in the advertisement is valid without additional conditions.
Kirill Votyakov, Managing Director «Avito Auto» explained:
Introduction of badge «Fixed price» — another step towards whitening the market and conducting more transparent car transactions. We want each of our users to be able to confidently choose a car, based on the fact that the price in the ad eliminates the need to conclude additional contracts for special terms of the transaction. As the market-leading platform, we are introducing new standards for the quality of interactions between dealers and customers. For the dealers themselves, the «Fixed price» will allow you to build more transparent and trusting relationships with clients.
If the cost reduction is affected by additional services and promotions, they will be indicated in the ad description. Such advertisements with special conditions that affect the price of the car being sold will not be able to receive the «Fixed price».