Plans for the transition to electric vehicles have been shifted
Aston Martin has delayed its plans to launch its first electric car from 2025 to 2027 and has accordingly increased investment in hybrid technology.
According to Aston Martin executive chairman Lawrence Stroll, «there will always be demand» for vehicles with internal combustion engines. He assured that the company will produce cars with internal combustion engines as long as it is permitted by law.
Stroll expects plug-in hybrids to become more than just a transitional technology and remain on sale until the mid-2030s and beyond. According to Stroll, Aston Martin customers told dealers that they wanted the «sounds and smells» and they prefer ICE technology for their cars.
Aston Martin has developed a custom electric vehicle architecture and plans to release four electric vehicles based on it — GT, SUV, crossover and mid-engined supercar — but they won't hit the market until 2027, after the first model is unveiled in late 2026.
We designed and prepared one platform for four different cars. We have all the products technically designed and physically designed. We planned to launch it at the end of 2025 and were ready to do so, but there seems to be much more hype around electric vehicles, politically motivated or whatever, than consumer demand, especially at the Aston Martin price.
Lawrence Stroll
He added that demand for electric vehicles is particularly weak in the luxury segment, since Aston Martin has not typically been «first» cars for their clients and were mostly used for recreation.
The company's PHEV technology will be based on V8 engines because customers aren't interested in V6 engines, Stroll said. V8 engines will continue to come from Mercedes-AMG throughout the PHEV era. Stroll said Aston will also add hybrid technology to its V12.