The iPhone 15 Pro Max will remain the best-selling model, accounting for almost half of all iPhone shipments in early 2024, according to Ming-Chi Kuo.

by alex

iPhone 15 Pro Max has a good chance of becoming the best-selling smartphone this year

Apple analyst Ming-Chi Kuo predicts that Apple's iPhone 15 Pro Max will continue to be the best-selling iPhone model in the first half of this year.

Ming-Chi Kuo claims that the iPhone 15 Pro Max «will still account for 40–45% of all iPhone 15 shipments in the first half of 24», which will & ;laquo;critically important» for results from Taiwanese lens supplier Largan.

iPhone 15 Pro Max is the older model with a 6.7-inch display, the smartphone is equipped with a telephoto lens «tetraprism» with 5x zoom, which is not available in other models. The Pro Max's tetraprism lens alone will boost Largan's first-half revenue to $121.6 million, Kuo said.

Kuo has repeatedly stated that he expects the tetraprism lens to be available on both the iPhone 16 Pro and iPhone 16 Pro Max later this year, providing at least 5x optical zoom and 25x -x digital zoom on both premium models.

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The iPhone 16 Pro is expected to have a larger 6.3-inch display compared to the 6.1-inch iPhone 15 Pro. This change will increase the overall size of the device, providing additional internal space for the tetraprism.

According to a report by The Elec, Apple will add LG Innotek as another supplier of the upscaling module used in this technology, in an attempt to provide performance as the number of devices required increases.

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