Both new and used
In 2023, on the popular trading platform «Avito» There was a significant increase in sales of new smartphones by 50%, while sales of used devices remained at a high level, maintaining the previous annual growth of 27%. The average cost of a used smartphone was 18.2 thousand rubles, while a new — 42.7 thousand rubles.
In terms of sales shares in quantitative terms, Apple leads with 60%, which represents an increase of 5% over the year. Samsung remains in second place with a sales decline of 3.5%. The Xiaomi brand holds third position with a share of 12.6%, and the demand for gadgets of this brand has increased — both used (4.5%) and new (16%).
Chinese brands Infinix and Tecno showed outstanding sales growth, growing by 5.2 and 2.8 times, respectively. Realme also stands out among other brands, entering the top 5 for the first time, overtaking Honor. Realme sales increased by 73%, while prices for the brand's devices decreased significantly. ZTE and Huawei have recorded a decline in sales this year — by 34% and 15% respectively.
2023 was a successful year for the smartphone market, with notable growth in both new and used segments, and a strong influence of Chinese brands on the overall appearance of the market.