The Technology section is published with the support of Favbet Tech
Ukrainian domain registrars are again starting an action to de-Russify the capital’s domain from May 1st. The campaign to popularize the KYIV.UA domain is one of the steps in the movement towards the all-Ukrainian de-Russification of domains. It was initiated by the domain name registrar and hosting provider Cityhost.ua in June 2022.
The main idea of the movement is to motivate users to switch from Russian-language regional domains (KIEV.UA, ROVNO.UA, KHARKOV.UA) to the correct, Ukrainian-language versions of domains (KYIV.UA, RIVNE.UA, KHARKIV.UA). As part of this initiative, from May 1, 2024, for three months, domain registrars will offer discounts and educate users about the importance of choosing domains with the Ukrainian spelling of the name of Kyiv. The campaign is carried out on the initiative of the administrator of the national domain UA Hostmaster LLC.
It is noted that the capital domain is the most popular among all regional domain zones. That is why the most attention is paid to him. But as part of the campaign, participants remind that the problem of Russified domains is broader.
Currently, our domain system has 17 incorrect local domains that were created in the early 1990s. They contain Russified, communized, and sometimes simply incorrectly transliterated names of regional centers.
Registrars participating in the campaign encourage users to choose the Ukrainian-language domain KYIV.UA when creating a new website. For those cases where an old Russian-language domain is already in use, special instructions have been prepared that will help gradually transfer the site to a new domain without loss of traffic.
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It is worth knowing that KYIV.UA and KIEV.UA are mirror ones. If a user has, for example, the domain name shop.kiev.ua, then the name shop.kyiv.ua is forever reserved for him. Only one person can register two mirror domains, and this can only be done with one registrar.
Last year, a similar campaign began in August, lasted two months and showed very good results – 1,780 new registrations occurred in the KYIV.UA domain zone, the domain grew by 60%.
Before the start of the promotion, the Russian-language domain KIEV.UA consisted of 39,725 domains, and KYIV.UA – only 2781 domains, that is, it was more than 10 times smaller (statistics for July 2023).
At the end of the promotion, the numbers changed: KIEV.UA had fewer, 38,784 domains, and KYIV.UA – 4,771 domains (October 2023).
Six months after the campaign, its effect still continues – the Russian-language domain is decreasing, and the Ukrainian-language domain is increasing. Thus, in March 2024, there were already 27,618 domains left in the KIEV.UA domain zone, while KYIV.UA crossed the mark of 5,000 domain names.
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Despite the positive dynamics, the Ukrainian version still lags significantly behind the Russified domain and needs user support and their informed choice.
The Technology section is published with the support of Favbet Tech
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