Marketplaces analyze a large amount of information
The Federal Antimonopoly Service (FAS) of Russia spoke about how a program is being implemented to interact marketplaces with copyright holders and sellers in order to prevent the sale of counterfeit products. The document was developed in July 2023 by representatives of OKYUR (Association of Corporate Lawyers of Russia), marketplaces, copyright holders and the FAS of Russia.
As the department's press service reported, in the third quarter of 2023, Ozon, Yandex Market, Wildberries and AliExpress Russia blocked 1,783,546 product cards.
When making a decision to block a product, marketplaces analyze a large amount of information, including the results of examinations, test purchases, and documents confirming the origin of goods. This allows you to make informed decisions.
When preparing complaints, copyright holders also pay attention to the «red flags», which may indicate the presence of counterfeit products: the price is significantly lower than the average for the product, a significant number of returns of goods of inadequate quality and a number of other indicators .