AMD, and customers generally need this emphasis on AI? The company is going to promote the new Ryzen 8040U/H/HS processors in exactly this way

by alex

In other respects, they are no different from the Ryzen 7040U/H/HS

But these new AMD processors already look much more interesting. AMD talked a little about Ryzen generation Strix Point

Yesterday AMD introduced the Ryzen 8040U/H/HS mobile processors, which are technically practically no different from similar Ryzen 7040 models. From a fresh interview with company representatives, it became clear that AMD in the new line will really focus on artificial intelligence. 

AMD will actively promote AI-related improvements when selling laptops with new APUs. In particular, as you can see, the new processor logo stickers will clearly indicate that this is not just a Ryzen processor, but a Ryzen with AI. 

AMD, а покупателям вообще нужен этот упор на ИИ? Компания собирается продвигать новые процессоры Ryzen 8040U/H/HS именно таким образом

Let us recall that in fact the NPU unit, which in AMD processors is called Ryzen AI or XDNA, is the only tangible change in the Ryzen 8040. This unit has become 60% more productive compared to the Ryzen 7040. However, it is not available in all processors of the new rulers. More precisely, it is not present in two models: Ryzen 3 8440U and Ryzen 5 8540U, since they are based on the Phoenix2 crystal, where the specified block is physically absent. 

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AMD, а покупателям вообще нужен этот упор на ИИ? Компания собирается продвигать новые процессоры Ryzen 8040U/H/HS именно таким образом

In an interview, AMD representatives said that the company is going to communicate to customers about the emphasis on AI to make the new processors more understandable to the buyer. 

Unfortunately, so far there is no particular practical effect from hardware units for working with AI for ordinary buyers. Perhaps the situation will change with the release of Windows 12, which will have much more artificial intelligence technologies integrated into the OS itself.

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