“Ideal choice for iPhone and iPad owners”: b
Xiaomi's decision to enter the electric vehicle market was greeted with great joy by Apple users. During the Beijing Auto Show, Xiaomi CEO Lei Jun mentioned that Apple users are among the main buyers of Xiaomi electric vehicles. Although Xiaomi SU7 is a newcomer in this industry, the car received an impressive 51.9% of orders from Apple users.
While Apple abandoned the development of a car project that the company had been working on for 10 years, Xiaomi released its first car in just three years, collecting rave reviews, and is already preparing two new models.
The appeal of the Xiaomi SU7 for Apple users may partly be due to its compatibility with Apple services, including CarPlay. In addition, SU7 supports the ability to install an iPad in the car, which allows some functions to be controlled from the rear seat.
Lei Jun emphasized on his Twitter: «We wanted to make Xiaomi SU7 the most Apple-friendly electric car — an ideal choice for iPhone and iPad owners.
Xiaomi received more than 75,000 paid orders, 5781 cars were shipped within 28 days from the launch. It is also interesting that a significant part of buyers (29%) — former Mercedes-Benz, BMW or Audi users.