Google pays publishers thousands of dollars to use its AI to write content

by alex

Publishers will receive a tidy sum if they publish at least 3 texts per day that were generated by Google's new and not yet public generative tool, reports Adweek.

Google's program, launched last month, gives several independent publishers access to a beta version of a new AI tool, in exchange for publishers providing analytics and feedback on the quality of their writing.

Under the agreement, publishers will use the AI ​​for 12 months, for which they will receive a fixed payment (several thousand dollars per year), as well as additional funds for creating free content relevant to their readers. < /p>

“Suggestions that this tool is used to republish the work of other sites are inaccurate,” a Google spokesperson said. “It is designed to help small local publishers create high-quality text using factual content from publicly available data sources – such as a local government public information office or health authority. These tools are not intended and cannot replace journalists in creating and fact-checking articles.”

The above tool is not the only one Google has created in the last two years to help with text creation. Another, codenamed Genesis, can create full-fledged news articles and was demonstrated to several publishers in a private presentation last year, according to The New York Times.

Search Generative Experience and Gemini are now available for public use.

The Publisher Program is part of the Google News Initiative, which launched in 2018 to provide publishers with technology and training. GNI began training publishers in January, and the year-long program began in February. Under the terms of the agreement, members must use the tool to create and publish three articles per day, one newsletter per week, and one marketing campaign per month.

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To create articles, publishers first compile a list of external websites that regularly publish news and reports that interest their readers (they do not ask for permission to use text for AI). The article then appears in a separate dashboard, and the publisher can use AI to shorten it, change the style or change the language. The result will be underlined in different colors: yellow, which indicates text that was duplicated almost verbatim from the original; red – with text that is more different; and blue (probably somewhere in between).

Note that previous attempts to use artificial intelligence to generate news have rarely been successful – early last year, the CNET website had to remove dozens of AI-generated texts due to criticism and a lot of errors

Microsoft is also quite active in introducing AI for text creation. Back in 2020, the corporation tried to replace the editors of the Microsoft News and MSN services with artificial intelligence – as a result, the system confused two singers of mixed race; or even earlier examples with chat bots Tay and Zo – the first fell in love with Hitler and hated feminists within 24 hours, and the second called Windows spyware and advertised Linux. More recently, Microsoft’s artificial intelligence “improved” The Guardian’s article about the death of a woman… questioning about the probable cause of death. Despite all this, the company recently began cooperation with the media startup Semafor – and will pay money for creating a news feed using AI.

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