In this price segment there are practically no alternatives to VAZ cars
Analysts «Avito Auto» named the most popular new and used cars among Russians in the price category up to 1.5 million rubles. Lada is the leader in both segments. And if among used cars the share of Lada is 29.3%, then in the segment of new alternatives there are almost no — the domestic brand secured a share of 96.6%.
The top 3 most popular used cars in the price segment up to 1.5 million rubles also included Hyundai (5.6%) and Toyota (5.2%).
The model rating of the most popular used cars priced up to 1.5 million rubles looks interesting. It is headed not by the Lada Granta, but by the Lada Priora with an average price of 385 thousand rubles. It accounts for 5.5% of demand in the segment. In second place is the Lada 2114 Samara: average price — 210 thousand rubles, share in the segment — 3.9%. Lada Granta is only in third place, and the average price here is already 725 thousand rubles.
Top 3 in the new car segment looks like this: Lada Granta (45.7% of the segment, average price 982 thousand rubles), Niva Legend (16.6% of the segment, average price 1.015 million rubles) and Niva Travel (9.8% of the segment, average price 1.269 million rubles).