It looks like an ordinary cooler, but is actually a hybrid. Adata showed an unusual XPG Hydro cooler

Price will be 110 dollars

Adata, under its XPG brand, has shown an unusual hybrid processor cooler that looks like an ordinary cooler. 

A pair of Nidec Vento Pro fans with two ball bearings can provide air flow up to 127 m3/min at 2150 rpm. The cooler provides a liquid pressure of 3.15 mm water column. and works very quietly — 28 dBA at peak load. At the same time, the system is capable of discharging up to 280 W of power. The new product is expected to cost $110.