Hideo Kojima believes that short marketing campaigns kill the anticipation of games

by alex

The developer recently expressed his opinion on streaming services and marketing for modern AAA games.

Hideo Kojima believes that short marketing campaigns kill the anticipation of games

The discussion began with Kojima expressing his opinion about the film Furiosa. He stated that marketing such films is a pleasure in itself as numerous trailers, discussions and small teasers create excitement around the launch.

Moving on to the gaming industry, he argues that this has been the case with games in the past. But with the advent of subscription services, games are often released without prior announcement. One such example is Hi-Fi Rush, which became a hit immediately after its release, gaining 3 million players and receiving many awards. But she lacked the excitement that the game designer talks about.

Rockstar recently began marketing GTA 6, announcing the first trailer for December 5th. What made this announcement incredible was the years of anticipation and anticipation on the part of fans. Here the hype comes from the fans. Additionally, if a game like The Elder Scrolls 6 was announced early, then marketing should begin about six months before release.

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These examples illustrate Hideo Kojima's point, but he argues that the effectiveness of the modern approach is undeniable for publishers and developers.

It looks like the developer will continue the trend of lengthening marketing cycles with its next release.

Death Stranding 2 was announced in 2022, but is not expected to be released until 2025. A new look at this game will almost certainly appear at The Game Awards 2023.

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