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Remember the woman who slept in the X Twitter office and justified Elon Musk’s methods , but she was fired anyway? So, now Esther Crawford works for Mark Zuckerberg at Meta, which she told about on Instagram. Crawford was XTwitter's director of product management for more than two years before she was fired in February 2023.
“Some personal news: I have joined the Messenger team at Meta as Director of Product. Messengers have changed the way we communicate with friends, family, content creators, businesses, and now it is also an interface for interacting with artificial intelligence … While I considered many great options, Meta was my top choice because I'm obsessed with how people communicate through technology—no other company has a larger scale of influence in this space than Meta, which connects nearly 4 billion people (half humanity).
Crawford was considered one of Elon Musk's top lieutenants after he took over the company in October 2022. She was responsible for Twitter's Blue subscription service and rose to prominence when she publicly embraced Musk's tough work culture.
“When your team is on deadlines around the clock, sometimes you sleep where you work,” Crawford wrote in X at the time.
But despite surviving the company's first three rounds of layoffs, Crawford was eventually fired in February 2023. She spoke about her thoughts on Musk and his management style in July of that year.
- “Above all, Elon is amazingly charming and genuinely funny,” Crawford wrote. “…Tells the same stories and jokes over and over… His personality and demeanor can range from agitated to angry.”
- “Because it was difficult to read what kind of mood he was in and what his reaction would be to any thing, people quickly became afraid of being called into meetings or telling him bad news,” Crawford said.
- “Sometimes it seemed that the inner circle was too zealous and fanatical in its unwavering support for everything he said.”
Still, Crawford says she won't stop using X just because she joined Meta. she says she is a proponent of using “every social product that can be developed.”
Online course “Corporate Culture” from Laba. How to create a stable corporate culture, a system of internal communication and a company brand from scratch, with which you will promote the productivity of the team, explains the HR director of Work.ua. More details about the course
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