The executive director of Sweet Baby gave a speech at one of the Womenize events
Sweet Baby CEO Kim Belair took part in one of the Womenize events, during which she stated that game developers should think less often about what exactly users want to see in their games, because this creates obstacles on the path of creativity.
“They [gamers] stand in the way of progress. We need to stop thinking that the target audience should determine our content and start thinking that players need new stories.”.
The event is dated 2019, but many people only learned about it now.
Sweet Baby helps Western game studios follow the agenda by adding characters of the right views, sexual preferences and skin colors to their games, and by making sure that the plots of the games somehow touch on events happening in the real world.
(news cover source: Womenize)