Less than two weeks after the announcement of these same standards
It seems that China, in its zeal to regulate the gaming market, is still not ready to do everything. According to Reuters, less than two weeks after the announcement of new market regulation rules, the Chinese authorities fired the official in charge of this issue.
There is no official confirmation yet, but several sources confirmed to Reuters that Feng Shixin has been removed from his position as head of the Communist Party's advertising publishing department. The department oversees the National Press and Publication Administration (NPPA), which in turn regulates China's vast video game sector.
It is also worth saying that just five days after the announcement of the new regulatory standards, the NPPA announced that it would improve them after carefully studying public opinion.
Recall that at the end of December it became known that China was introducing new regulations for the gaming industry. Moreover, this time they concern primarily not players, but developers and publishers, and the impact of the new norms could not be overestimated.
The new norms would directly affect (what the norms will be after the changes is still unclear) on the income of gaming companies. In particular, they talked about banning various methods of stimulating players. For example, it was prohibited in any way to encourage daily entry into the game. In addition, restrictions were introduced on the amount that a particular player could spend on in-game purchases during the month. All this was a huge blow to the Chinese gaming giants. The companies' shares collapsed literally immediately, and as a result, in the first hours alone, the total capitalization of the Chinese gaming giants fell by $80 billion.