At the moment, Dolby video and audio technologies are available in a tariff without advertising.
Amazon has officially confirmed that the standard Prime Video subscription does not include Dolby Vision and Atmos. On January 29, the company launched advertising on the service – you can get rid of it for $2.99/month (this money also pays for support for surround sound technology and video playback with high dynamic range (HDR) – otherwise the feature will not be available). < /p>
The company did not explain the reason for the removal, but since Dolby charges licensing fees for Dolby Vision and Dolby Atmos, Android Authority speculates that Amazon may want to avoid paying at a lower subscription level. Instead, the company could promote HDR10+ as an open and free standard.
Amazon Prime Video was originally available as part of an overall Amazon Prime subscription ($15 per month or $139 per year in the US). The company is now offering a separate subscription to the streaming service – for $8.99 per month in the US, so we can talk about a 28% increase in price.
Netflix and Disney+ previously launched ad-supported plans, and now Apple TV+ remains the only major streaming platform that uses a pure subscription model.
By the way, Amazon has already received a class action lawsuit for $5 million due to the launch of advertising, which claims that the company violated the terms of the contract and consumer protection laws. Prime Video now has over 100 million subscribers.