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According to a new report from Piper Sandler, 85% of US teens surveyed have iPhone, and they are not going to change it to another brand.
34% of teens use Apple Watch, similar to last fall's report. At the same time, the intention to purchase an Apple smartwatch among zoomers has increased – 13% plan to buy a device over the next 6 months. Overall, only 39.4% of teenagers use smartwatches – so the Apple Watch has the undisputed lead here.
The most popular music service among teenagers was Spotify – almost two-thirds of those surveyed use it, while only 30% use Apple Music.
The Apple TV+ service is not in great demand among teenage audiences – less than 5% of respondents watch it daily. For comparison, 30% of teenagers choose Netflix every day – and almost the same number use YouTube.
Apple Pay has become the most popular payment platform among zoomers, with 44% using it over the past month. At the same time, for peer-to-peer money transfers, Cash and Venmo are preferred.
Piper Sandler surveyed 6,020 teenagers in 47 US states in the spring of 2024.
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The dominance of Apple products among teenagers is one of the indicators that the US Department of Justice is focusing on in its antitrust lawsuit against the company. Lawyers suggest the popularity of its products is causing social problems for teens and pressure to use only Apple devices.
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