Yandex unites business: all product brands in a single direction

by alex

The company develops several product brands

The Yandex team is going to combine the business of promoting goods under its own brands into one direction. The company's press service reported this.

Яндекс объединяет бизнес: все торговые марки продуктов в едином направлении

We are talking about food products under our own brand in “Lavka” and “Market”; now they will be dealt with by a joint service team. She will work not only on existing brands, but also on new ones, including My Market.

The company said that the “My Market” brand offers everyday goods at affordable prices: for example, groceries, canned goods, and dairy products. Under the “By the way on the market” brand, Yandex will continue to produce various snacks and everyday goods. The “Iz Lavki” brand covers basic products, ready-made food and offers from “craft” producers.

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