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The eCredit brand will remain
Yandex, the owner of the Avto.ru service, has increased its share in the eCredit platform to 100%. It brings together car dealers and banks and allows them to select car loans with suitable terms for their clients.
«eCredit» employees will develop the platform together with «Auto.ru». The combined team will improve existing and implement new digital solutions for the auto business, while the eCredit brand will be preserved. Avto.ru Business clients who use eCredit will be able to work with the platform through a single personal account in the future.
Yandex first invested in eCredit in 2021, when the company acquired a 25% stake. In May 2024, Yandex increased it to 30%.