For each kilogram of clothes donated, 250 points are added to your account
The team of the largest Russian online trading platform Wildberries announced the launch of a useful innovation. Wildberries and Ecoplatform have entered into an agreement to expand cooperation, according to which 10,000 boxes called «Not just a thing» to collect unwanted clothes.
The agreement was signed at the St. Petersburg International Economic Forum. The project is designed for three years and will cover distribution points in large cities, regional and administrative centers.
Users of containers have access to a motivation system: for donated items they receive bonuses in the Ecoplatform application, which can be used to receive special offers from partner companies – discounts on marketplaces, purchase of educational courses and payment of utilities. In addition, users can make donations to charitable organizations. For every kilogram of clothes donated, 250 points are credited to the user’s account.