The reason was found out in iPhones.ru
Currently in Russia you can buy an iPhone 15 at the lowest price in the world, only 65 thousand rubles or less. This is even cheaper than in countries such as Germany (106 thousand rubles), Turkey (174 thousand rubles) and even the USA (73 thousand rubles).
On marketplaces prices may be higher, but on the popular Avito resource you can easily find new iPhones for 65-70 thousand rubles. The reason for this low price lies not only in parallel imports. As it turned out, the scheme is much more interesting, as described by iPhones.ru.
All new iPhone models on Avito appear from the Megamarket store. Sellers buy expensive devices there with large cashback «Thank you» loyalty program points. For example, an iPhone 15 with 128 GB costs 109,509 rubles, but more than 35 thousand points are awarded for the purchase, which reduces the price to 74 thousand. When using promotional codes and subscriptions, the price may be even lower.
However, it is worth noting that «Thank you» cannot be converted into rubles, but this does not stop sellers on Avito, since they use them to buy goods that are easy to sell. Apple products, including the iPhone, are ideal for this purpose.
Next, the purchased goods are listed on Avito, and the points are successfully converted into rubles. Some sellers have created effective schemes, put them on stream and even make money on the difference.
The result was the appearance of new and affordable iPhone 15 on Avito, which led to a reduction in prices for used models. It is expected that the closure of the Megamarket loyalty program will lead to an increase in iPhone prices in Russia.