Belair believes that game studios have been making games for white men for so long that they have raised an entire nation of spoiled children and are now afraid to make the games they want.
Sweet Baby CEO Kim Belair, during a speech dating back to 2019, explained how her company, which promotes an agenda in games, came to have such a large influence on large gaming companies.
Belair says Sweet Baby helps developers come up with new ideas to infuse games with inclusivity and ethnic diversity. Belair then spent two-thirds of her 30-minute speech comparing white male gamers to picky children.
“So despite the changing audience, despite the changing themes of conferences like this, we still look at our core demographic and say, “Okay, it's white, cisgender, hetero male.” And we make games exclusively for them. And the problem is that we don't just please them, we spoil them like picky children.
We feed them the same thing. We're like, “We know you like it. Eat it. Eat it. Eat it. Eat it.” And then when they get something else, they react like a picky child: “Oh! No, thanks. I don't want that.”.
(news cover source: Shedworks)