Sega called holiday sales at the end of 2023 “sluggish” and “weak.” Typically, this period marks the peak of sales.
As a result, the publisher and developer have revised down their sales and profit forecasts.
Among the games released by the company in the third quarter is Football Manager 2024, Persona 5 Tactica, Like a Dragon Gaiden: The Man Who Erased His Name, Sonic Superstars and Endless Dungeon, and Total War: Pharaoh on PC.
This news is brightened up by the company's recent successes since the reporting period, such as Like a Dragon: Infinite Wealth and Persona 3 Reload. The games quickly surpassed one million copies and continue to sell actively.
Sega cites several important industry factors as the reason for lower-than-expected sales, explaining:
“ As for the entertainment content industry, in the consumer sector, market expansion, mainly in Europe and the United States, has reached a plateau due to the deteriorating economic situation caused by inflation and other factors.”