Samsung remains the sales leader
Experts from the MTS operator shared interesting statistics after analyzing the Russian smartphone market. In 2024, there will be high demand for smartphones with flexible screens. Thus, from January to May, 29 thousand such devices were purchased in Russia for a total of 2.9 billion rubles, which is more than in the same period in 2023 by 7% in unit terms and 16% in monetary terms.
As experts note, the main factor in sales growth was the expansion of the range, primarily due to Chinese brands. For example, at the end of May this year there are already 30 such models on the Russian market. Also, smartphones with flexible screens are becoming more technologically advanced and affordable.
One of the most popular brands is Honor, represented in the folding smartphone category with the Honor Magic V2 model. The smartphone appeared in Russia in February and within four months became a bestseller, allowing the brand to become one of the top five popular manufacturers in this segment. Company analysts predict that by the end of this year, sales of the model may more than double, which will allow Honor to become one of the top three manufacturers of foldable devices.
The sales leader is still Samsung with a share of 50% in units and 56% in money. At the same time, for January-May 2024, the top 5 brands in the folding smartphone market also included Tecno, Huawei, Honor, Motorola. Residents of Moscow and the region, St. Petersburg, the Republic of Tatarstan, Krasnodar, Krasnoyarsk Territories and the Sverdlovsk Region purchase folding smartphones more than other Russians. They account for more than 50% of all sales.
In total, from January to May 2024, 13.5 million of all smartphones worth 290 billion rubles were sold in Russia, which is 11% more in units and 28% in money compared to January-May 2023 years.