Rakuten Viber in a new survey tried to find out how the donations of Ukrainians to the Armed Forces of Ukraine and employees of acquaintances have changed compared to the beginning of 2023 – about 54 thousand users took part in the survey, which was conducted in the official channel of Rakuten Viber Ukraine. This is already third study since the beginning of the war.
According to the results of a new survey, 46% of Ukrainians make planned donations for each salary – 9% more than at the beginning of the year. At the same time, 6% of respondents admitted that they would donate a little every day, and 14% after each shelling, thereby converting anger towards the Russians into investments by the Armed Forces of Ukraine.
Other interesting points from previous Rakuten Viber research on changes in the mood of Ukrainians in the context of regular donations
- In December 2023, according to the results of a survey, 66% of Ukrainians said that they regularly donate to the Armed Forces of Ukraine: 37% do this as planned with each salary, 16.5% after each shelling, and another 6% recalculate each little by little each day. Another 25% of respondents admitted that they help in other ways, and 6.5% directly serve in the Armed Forces of Ukraine. Then only 5% of respondents indicated that they did not see the point in donations.
- In February 2023, Rakuten Viber conducted a survey for the second time «Will you donate to the Armed Forces of Ukraine and your acquaintances who serve?», which showed the following distribution of answers: 46% donate regularly from each salary (at the beginning of the year — 37%), 14% — after each shelling, 6% recalculate every day a little, 25% help in other ways (-4% by the beginning of the year), 5% in the Armed Forces of Ukraine, and 4% do not see the point.
How Ukrainians donate
According to an October study by OpenDatabot, in the nine months of 2023, the three largest funds in Ukraine (United24, “Come Back Alive” and the Shelter Fund) collected 12.5 billion UAH – the United24 platform collected the most donations (over 7.9 billion UAH, or 63% of the total), “Come back alive” received a quarter of this amount (more than 3 billion UAH), about 1.5 more billion UAH (12%) Ukrainians transferred to the Charitable Foundation of Sergei Pritula.
Last week, United24 reported important milestones – the platform has surpassed $500 million in donations since its launch in May 2022.