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As the US prepares for the 2024 presidential election, OpenAI shared with its plans to crack down on election-related disinformation around the world. The company intends to pay special attention to increasing the transparency of the origin of information.
One of these is the use of cryptography to encode the origin of images generated by DALL-E 3. This will allow the platform to better detect AI-generated images to help voters assess the credibility of certain content.
This approach is similar to DeepMind's SynthID solution for images and audio with AI-generated digital watermarks. AI image generator Meta is also adding an invisible watermark to its content, although the company has yet to announce its commitment to combating election-related disinformation.
OpenAI says it will soon work with journalists, researchers and platforms to get feedback on its provenance classifier. In the same vein, ChatGPT users will begin to see news from around the world in real time, with attribution and links. When users ask procedural questions related to voting (such as where and how to vote), they will be directed to the official voting resource CanIVote.org.
In addition, OpenAI reaffirms its current policy to suppress impersonation attempts in the form of deepfakes and chatbots, as well as content created to distort the voting process or dissuade people from voting. The company also bans apps designed for political propaganda, and when appropriate, its new versions of GPT allow users to report potential violations.
OpenAI says the learnings from these early measures, if they prove successful at all, will help it implement similar strategies around the world.
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