Based on the results of the current year
At the end of 2023, Apple surpassed Samsung for the first time in its history and became the leader of the entire smartphone market. Despite this success, iPhone sales are expected to decline significantly by the end of this year.
Analyst Ming-Chi Kuo reports that Apple has already cut supplies of key components for its smartphones for 2024, with a reduction of 15% compared to last year. This is a fairly significant reduction. Perhaps this will lead to Apple showing the strongest decline in the smartphone market among all major players by the end of 2024.
Kuo says that shipments of iPhone 15 and 16 smartphones will decrease by 10-15% compared to their predecessors.
There may be several reasons for this situation. This is Apple’s lack of foldable smartphones, which are gaining momentum, and the company’s lack of modern software solutions with AI, and Huawei, which is gaining strength in its home market, which somehow managed to sell 30 million Mate 60 in four months.
In addition, let us remind you that the iPhone 16 line, based on existing leaks and rumors, does not look like something noticeably new, except for the change in the size of the iPhone Pro.