So far, there is only one model in the new line
Toyota has decided to create an ultra-luxury brand called Century, which will be even higher than Lexus, as Forbes writes. Let us remind you that last year they introduced a new Century crossover, which is currently called the Toyota Century, but in the future the cars will get rid of the name of the parent company.
The company wants to call the new crossover simply Century, and the four-door version, which has replaced three generations since 1967, — Century Sedan.
«Century will actually be positioned above Lexus — as a luxury brand», — a Toyota spokesman said. Time will tell how successful the idea will be.
It is unclear how many countries the new Century brand will receive. A Toyota executive has confirmed that the new Century crossover will be offered in right- and left-hand drive versions in Europe, the Middle East, Asia and the Americas, and that the new model will offer a host of options allowing customers to fully customize their vehicles. Buyers will have a choice of a standard Century costing around $170,000 or a bespoke GRMN version costing around $220,000.
Perhaps one of the reasons Toyota hasn't put out a major press release yet announcing the spinoff of the new Century brand is because they only have one new model at the moment. Perhaps the company will wait until the presentation of another model.